UPDATED 11:53 p.m., ET:
Drew Carey has offered a $10,000 reward to find the culprits of a depraved Ice Bucket Challenge prank in Ohio that targeted an autistic 15-year-old.
Getty Images Neilson Barnard
During the prank, the Bay Village, Ohio, teen stripped down to his boxers to do the Ice Bucket Challenge, but instead high school students dumped a bucket of urine, feces, spit, and cigarette butts on him, Fox 8 reported
of the cruel prank, which was filmed on the boys phone and put on Instagram, was released by his family so that people would see what had been done to their son.
"Once we found out about it, we were just horrified," said his mother, Diane. "I want these kids held accountable for what they did to him and they targeted somebody who just didn't really understand what was going on."
Her other son, Jacob, added, "I mean, the first thing that popped into my mind was like, why could someone - how could someone do this? How could someone really be this cruel to someone?"
Criminal charges could be filed against the juveniles, but no one has been arrested yet, a Bay Village Police dispatcher told BuzzFeed News.
"It's disturbing to watch, you can obviously tell that somebody has been taking advantage of there," said Detective Kevin Krolkosky.
Police said Friday afternoon in a press release they are "working closely with the Bay Schools, analyzing the device used to record the video, interviewing witnesses, determining exactly where and when this occurred and identifying those involved. Preliminary information suggests this occurred prior to the start of the school year at a home in Bay Village."
The town has rallied around the boy, holding a vigil on Friday night and raising money for both Autism Speaks and ALS.
Bay Village Superintendant Clint Keener also released a statement saying that the schools "will take all appropriate action available to us in terms of disciplinary action once the investigation is complete."
He added, "The student and family targeted by this act have our utmost sympathy, and we will work to let this student know that we care very much about his well being."
Though it could take a few weeks to file charges, police believe they have a strong inkling who was involved in the disturbing prank.
And if they find them without needing a reward, The Price Is Right host said hell donate the money to Autism Speaks.
Diane hopes the release of the video will spark a conversation about bullying and how to treat other people.
"The bucket challenge is supposed to be raising awareness for this disease and now they've turned it into a sick joke," said the victims mom. "I just cant understand why kids would do something this cruel."
Jenny McCarthy tweeted that she will double Careys reward to find the culprits. Sept. 7, 2014, at 11:22 p.m.
Montel Williams also said
he'd contribute to the reward. Sept. 7, 2014, at 11:55 p.m.